The Blurgh

I’ve finished my first few days at Community Recycling and Renewables (CRR), and so far I haven’t done much other than the usual get acquainted with things and random go-for duties. I have been learning a lot about the company, though, and since I’m a huge history dork I think it’s all very fascinating.

CRR is a small company, but you’d never guess it by the amount of work they do. It’s also a hybrid of sorts–it straddles the home improvement, community development, and renewable energy industries. It was started about 15 years ago by Bill Hollinger and Joanna Marcinovic, both of whom were recent grads of Pitt majoring in business. They got the idea when they were working in the labs of some prominent professors who were doing research on producing solar cells more efficiently. During their time there, the professors made a breakthrough, and shortly thereafter a few of them started out on their own manufacturing cells. It made big news in Pittsburgh, and it also got Bill and Joanna thinking.

At the time, renewable energy technology was getting more and more popular, but the application of it was focused primarily on large commercial and residential buildings. Since the cost of solar cells had come down a lot after the breakthrough, Bill and Joanna decided the time was ripe to make a transition into the home market. Both of them were also very handy and had a personal interest in home improvement, so their plan was to package home remodeling and renewable energy together. They got some help from the Office of Entrepreneurial Development at Pitt, and then took the plunge.

In the beginning, business was pretty slow. They did a few renovation projects for wealthy individuals which got a lot of press, but failed to generate a lot of business. Besides the lack of business, they also just felt like they weren’t making the impact that they wanted to make. They got into this to make money, but also to do some good for the environment.

They decided to take a chance and go speak at a meeting of one of the many community organizations in the city. It just so happened that the organization was debating ways that they could decrease their carbon footprint–they were sick of waiting for the government to take action. By the end of the meeting, they developed a plan for a neighborhood-wide renovation project that would incorporate recycling programs, education, and home renovations. They also found they were able to leverage some grant funds for the project, which brought the cost to the individual homeowners to a very manageable level. Thus, CRR was born.

Since then they’ve been involved with numerous projects in Pittsburgh neighborhood and surrounding communities. There are three main branches to their business: community outreach, vendor outreach and project implementation. I’m hoping to get a taste of each before the internship is over!